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语言与多模态分析实验室

日期:2014/6/9 15:18:27 阅读:1618

语言与多模态分析实验室简介

Language and Multimodal Analysis Laboratory, LAMAL

 

语言与多模态分析实验室隶属于香港理工大学英文系。多模态话语分析主要关注语言、图像、声音、影视等不同符号的表意机制以及人们选择符号资源时的交际目的、策略和期望达到的效果。多模态话语分析涉及教育、传媒、广告、设计、建筑等各行业,属于跨学科、跨符号系统的前沿研究。

 

语言与多模态分析实验室致力于发展多模态分析的理论和方法;收集、整理和建立包括语言、图像、声音、影像等多模态资源数据库;依据多模态分析方法对其进行标注和分析,以期应用于多模态分析理论研究、多模态语言教学和研究、以及多模态文化创新产业研究。实验室同时研究具有重要社会意义的语言学及多模态话语,如国家形象语篇、电视广告等,以期从社会符号视角系统地建立起其中的符号话语机制并为传媒行业提供有效指导。

 

语言与多模态分析实验室扎根于珠三角地区,注重加强与本地区,乃至全国高校之间的合作与联系。积极申请和参与国家、广东省、和深圳市的科研项目。通过开展硕、博士研究生课程、中小学英语教师发展项目、语言学及应用语言学研讨班、职业英语课程培训等项目,竭诚为有需之士提供专业英语和应用英语能力拓展服务。

 

Language and Multimodal Analysis Laboratory(LMAL) is attached to the Department of English, The Hong Kong Polytechnic University. Multimodal discourse analysis is concerned with meaning making mechanisms in social semiotic resources such as language, visual image and sound, as well as the communicative purpose, strategy and effect of multi-semiotic choices. Multimodal discourse analysis is a cutting-edge multi-disciplinary research field, which is relevant to different disciplines such as education, media, advertising, design, architecture and so on.

 

LMAL is dedicated to develop theories and methods for linguistic and multimodal discourse analysis. The lab collects multimodal data such as texts, images, sounds, videos and annotates the data using multimodal analytical methods. The annotated multimodal corpus can provide empirical basis for theory development, language learning and teaching, as well as theoretical tools for developing cultural creative industries. The lab also studies socially significant linguistic and multimodal discourse, for example, national image and TV advertisements from a social semiotic perspective, with the aim of systematically modelling the semiotic discursive mechanisms at work and providing practical advice to media industries.

 

LMAL also aims to strengthen the connection and cooperation with universities in the Pearl River Delta region and even in other regions across China in the fields of scientific research and education. LMALwill be active in research throughapplying for national, provincial and municipal research grants. Meanwhile, LMAL will provideEnglish language education and training services to local professionals and those from around the country by means of postgraduate programs, teacher training and development project, applied linguistics workshops, English courses for the professionalsand other English related training programs.